Your customer has changed and recent Gartner Research shows that the most “Human & Helpful” brands will win in this era of the Modern Customer. Helping customers make the best buying choices, whether B2C or B2B, requires frictionless experiences fueled by insights and intelligence from a unified and connected modern Martech stack. With this in mind, Sprinklr is bringing to Cannes the insights and learning we use in helping some of the world’s most loved brands make their customers happier. With the world’s first Unified Front Office Platform for Modern Channels, we help brands including Allstate, McDonald’s, Microsoft, NASA, Nike, Philips, Procter & Gamble, Samsung, Santander, Shell, and Verizon help their customers. With customer experience widely recognised as the new "Brand", the art of conversational human engagements regardless of touchpoint is imperative to success.